LinkedIn Marketing Solutions for Businesses:
LinkedIn is the world’s largest professional networking forum. Being the world’s largest professional networking platform, it has more than 433 million members across 200 countries.
With the help of LinkedIn, you can build relationships with the professionals. You can reach to your goals at every step of purchasing cycle.
LinkedIn can be utilized in following ways.
- Generate awareness,
- Establish through leadership,
- Drive targeted website traffic,
- Generate leads and pipeline,
- Create advocacy
LinkedIn offers following products for marketing purpose
Corporate company page, LinkedIn groups, LinkedIn sponsored update, LinkedIn ads
Corporate company page:
Company page acts as a central information hub for visitors to learn about your company. It is very easy to create a company page by adding just a company logo, banner image and description just to start with.
You can make your company identity much more searchable. Add your area of expertise with SEO friendly description. Add appropriate website link page..
Showcasing of products and services:
Create a showcase of your products/ services on LinkedIn page. It will help your followers to learn more about your offerings.
Encourage your fellow employees to add their current position in their profile with company name. Inspire them to follow your company page.
Contribution in LinkedIn Groups:
Find relevant groups and start talking about your brand and your industry. Participate in the group discussion. Proper value addition will ultimately lead to increase in more followers to your company page.
Also relevant news sharing helps to keep your customers updated about industry trend/ product/ services.
Integration of LinkedIn page:
Connect your LinkedIn page link to your website/ eStores/ Blog and other social media platforms; integrate sharing features to encourage your visitors to share. You can mention company page into email newsletters, visiting cards, email signatures etc.
LinkedIn provides analytics of company page to find how follower base is increasing. Monitor your company update reach and engagement to see what is working with your content and what is not.
Follow right channels and influencers:
- To gain more knowledge about industry.
- Follow other company pages and profiles.
Engagement with followers:
Regular updates of your company page helps to engage followers and make them about your products and services, industry’s latest trend, etc…
Engage with followers by responding to their comments. It will help you to build loyalty. Lead the discussion and try to establish your role of thought leadership.