Google Adwords Campaign Management
Google Adwords is an advertising service for businesses to display ads on Google and its advertising network. The Adwords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords. Advertisers bid on certain keywords in order to display their clickable ads in Google’s search results.
Mechanics of Google Adwords:
There are two types of pricing model in search engine marketing:
- CPC – Cost Per Click/ Pay Per Click.
- CPM – Cost Per Mile [thousand impressions].
In CPC, advertiser used to pay to Google on the basis of cost per single click, while in case of CPM, advertiser needs to pay on the basis of number of impressions.
Ad platforms on Google:
There are mainly two ad platforms on Google. 1) Search Network 2) Display Ad
- Search Network: Search Network includes Google search pages, search sites.
- Display Network: Includes YouTube, Gmail and other Google based specific properties
How Ads are ranked:
Ads are positioned on the basis of their ad rank, which is a combination of your bid and a relevancy metric called quality score? The ad with the highest ad rank appears in the first position and so on down the page.
What is quality score?
A quality score is calculated every time your keyword gets matched with search query. Quality score measures relevancy, a high quality score generally means that your ads will appear in a higher position and at a lower cost per click.
eShop Customization can help your campaign?
eShop Customization can be helpful to you by deploying skilled resource, who can understand your industry very well along with market dynamics. They are capable enough to reduce advertising cost at significant level.
We create and setup Paid Search Advertising PPC Campaign for Google Adwords with effectively driven ROI results, CTR providing you finite clicks maintaining your daily budget.