Bing Ads Campaign Management

Bing Ads is a paid marketing service that provides PPC advertising on Bing and Yahoo search engines. Businesses are now realizing the importance and benefits of PPC advertising. Bing Ads can help you to reach a new group of highly qualified customers and increase your ROI.

Everyday millions of people use search engines to search products/ services they need by typing search terms [Keywords]. One of your ads display locations is ads section of search results pages. Whether customers want to purchase a product or request a service or sign-up for more information, your goal is to get customers to see your ads and go to your website/ eStore or download app.

When a person clicks on such ads, they redirect to your website. Either they make a purchase of request a service or perform any such action. These actions are called conversions. This conversion may lead to potential customer and actual customer.


With online advertising you will be only charged when your ad gets click. To target right audience, you can set advance targeting options to your campaign. Following are the attributes:

  • Geographical location
  • Day of the week
  • Time of day
  • Age and gender
  • Device
  • Language

Keywords and keyword bids:

After creating ads and targeting audience, you need to select right keywords and bid on those keywords. If you don’t have keywords already you can create a list of keywords by using the Bing Ads keyword research tools to identify effective keywords and keyword bids.


For the goal of conversion or driving relevant traffic to your website, keywords selection is the very first and important step. Second step is optimization, it includes choosing the best amount to pay [Keyword Bid] for each keyword, regular tracking how well they perform and using Bing report tool to review study and modify keywords and keyword bids if require.

Regular review of your campaign helps you to improve your ad performance, increase your conversions and grow your business.

eShop Customization Role to manage Ad campaign?

eShop Customization can be helpful to you by deploying skilled resource, who can understand your industry very well along with market dynamics. They are capable enough to reduce advertising cost at significant level.

We create and setup Bing Ads Campaign with effectively driven ROI results, CTR providing you finite clicks maintaining your daily budget.